IN JELA, WE ARE A TEAM ENGAGED WITH QUALITY, OPTIMUM SERVICE AND BEST PRICE, WE ARE LOOKING FOR SURPASSING OUR OWN EXPECTATIONS AND OUR COMMERCIAL CUSTOMERS, ALWAYS TREATING WITH RESPECT OUR COMMUNITY AND ENVIRONMENT.

    VALUES DEFINITIONS

    Human being is the conjunction of heart and soul and is given by faculties such as intelligence and will, power which may be increased through education, examples, experiences and environment. The decisions taken must be free and therefore reasonable, after that, a person may be transformed in a rational and worthy human being.

    TEAM

    We believe a team as a group of persons with an equal goal, each of them with his own part. Competition, eagerness in being better and doing the best must be involved in it. All of this can't be true if we don't try hard to be better persons. We must be involved in society, solidarity, integrity and participation. Therefore, a personal or group goals are indeed complemented.

    COMPROMISE

    Involves the assumption of responsibility about election. It's implied the conviction and discovery of a valuable objective feeling it as its own. It means that in every decision taken the own will is involved. We are able to assume this compromise - even that sometimes it may become a sacrifice - with delight and satisfaction.

    QUALITY

    It's a system, a way of living, an ideology. A system, because it requires processes, structure and activities in order to facilitate the success in social responsibility objectives: To satisfy necessities in the market, to generate human values and added economic value and remain on it.

    Quality is a philosophy, because it establishes as a condition the modification of attitudes about work, family and society. It's a way of doing things and a way of thinking about people. It presupposes optimism and humble, the first one for believing and knowing that it's possible to get substantial results due to strength and being able to make adequate decisions, and the second one for knowing that there's always a better way to do everything.

    As a system, it is absolute only when every area and level of the company are involved, and that not only products but also internal and external services are involved.

    OPTIMUM SERVICE

    It means attention and personal touch in every productive activity related with work. At working place, it means giving an added value to the products, and about customers and vendors relation. Generally the service consists of cordial and responsable attitude, always with a back up of quality product.

    If it is transferred to personal ambit, it is indeed a virtue - service with consequences in every ambit in which a person is involved. The rank of optimum service is always related with the receiver and is variating, each time more demanding. The added value must be creative, versatile and depending on necessities, wishes and expectations.

    BEST PRICE

    Is the lowest price possible, which let us guarantee the quality and service of every product. It implicates personal attention to each one of the individually customers.

    EXCEEDING OUR OWN EXPECTATIONS

    Expectations may differ depending on necessities created by evolution and image our company offers. Necessities are related to product or service quantitatively specified. JELA碨expectations tend to be more demanding than those related with the market, so the internal customers acquire more relevancy for external customers. If we satisfy general expectations of our team, we may also guarantee our commercial partners.

    COMMERCIAL PARTNERS

    Everyone involved in economic or working way are considered our commercial partners: collaborators, vendors, external customers and stock holders.

    RESPECT

    This attitude recognizes persons dignity, not depending on his economic social, cultural nor intellectual status nor any other external condition. It implies considering rights and faculties of every human being, in any kind of human relation. It has practical manifestation in every communication process.

    COMMUNITY

    It is formed of groups or individuals nearby physically, or business related to our firm involved or benefitted by the JELA磗activity. It is also constituted by the same company members and their families.

    SURROUNDING ATMOSPHERE

    Is the association of natural, social and cultural values surrounding JELA which prevails upon community's material and psychological behavior.

    To take upon one's account is an indispensable requirement for every industry which admits its social responsibility.